Barkingside Flowers Privacy Policy
About Our Privacy Policy
This Privacy Policy outlines how Barkingside Flowers collects, uses, stores, and protects your personal data as required under the General Data Protection Regulation (GDPR). It applies to all customers who place orders with Barkingside Flowers, whether in Barkingside or the surrounding districts. By ordering with us, you acknowledge that you have read and understood this policy.
Who We Are
Barkingside Flowers is committed to safeguarding your privacy and handling your personal information in a transparent manner. Our policy adheres to the core principles and obligations set out by the GDPR.
What Data We Collect
When you place an order or contact Barkingside Flowers, we may collect the following personal data:
- Identity Information: Name, surname
- Contact Details: Delivery addresses, billing address, phone number
- Order Details: Items ordered, personalised order instructions, delivery preferences
- Payment Information: Card payment details or transaction references (handled via secure third-party processors)
- Communication Preferences: Requests for marketing communications (where you opt in)
- Technical Data: IP address, device information, and website usage statistics (when using our online platforms)
We collect data directly from you when you place an order, create an account, or communicate with us through our website or by phone.
Our Lawful Basis for Processing Your Data
We process your personal data under the following lawful bases, as defined by the GDPR:
- Contractual Necessity: To fulfil your order, manage payment, deliver your products, and communicate with you about your purchase.
- Legal Obligation: To comply with relevant laws regarding accounting, record-keeping, and consumer rights.
- Legitimate Interest: To improve our services, prevent fraud, and enhance your customer experience, provided these interests are not overridden by your data protection rights.
- Consent: Where you have explicitly agreed to receive marketing information or for other specific processing that is not necessary for the performance of a contract or compliance with a legal obligation.
How We Use Your Information
Your personal data is used for the following purposes:
- Processing and delivering your orders accurately and punctually
- Communicating with you about your order or responding to your enquiries
- Managing payments and preventing fraudulent transactions
- Enhancing and personalising your customer experience
- Complying with legal and regulatory requirements
- Sending you marketing communications (where you have provided consent)
Data Retention: How Long We Keep Your Data
Barkingside Flowers retains your information only as long as necessary to fulfil the purposes for which it was collected, including any legal or reporting requirements. Generally, personal data associated with orders is stored for a period of six years to comply with legal and tax obligations. Marketing communication data will be retained until you withdraw your consent or unsubscribe. After these periods, personal data is securely deleted or anonymised so that it can no longer be associated with you.
Data Processors: Who Has Access to Your Data
Your personal data may be shared with trusted service providers who assist us in operating our business, processing your orders, or providing services to you. These may include:
- Delivery partners for completing your orders
- Payment processors to securely process transactions
- Website hosting and IT service providers for technical support
- Professional advisors, such as accountants or consultants where necessary
All third-party processors are carefully selected and required to process your data in accordance with GDPR requirements, under strict contractual obligations of confidentiality and security.
Your Rights Under GDPR
As a customer of Barkingside Flowers, you have several important rights regarding your personal data:
- Right to Access: You have the right to request a copy of the personal data we hold about you.
- Right to Rectification: You can ask us to correct inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your personal data where it is no longer necessary for processing purposes, except where required by law.
- Right to Restrict Processing: You can ask us to restrict our processing of your data in certain circumstances.
- Right to Data Portability: You are entitled to receive your personal data in a commonly used, machine-readable format and have the right to transmit that data to another controller.
- Right to Object: You may object to processing based on legitimate interests or object to receiving marketing communications at any time.
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time.
If you would like to exercise any of these rights, please contact us using the details provided on our website or in our store. You also have the right to lodge a complaint with the supervisory authority if you believe your data has been processed unlawfully.
How We Protect Your Information
We are committed to implementing suitable technical and organisational security measures to safeguard your personal data against unauthorised access, disclosure, alteration, or destruction. This includes encrypted payment processing, limited access controls, staff training, and ongoing monitoring of our systems and procedures to ensure compliance with data protection regulations.
Updates to This Policy
Barkingside Flowers may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We recommend reviewing this policy regularly so you remain informed about how we protect your personal data.
Contact Us
If you have any questions, concerns, or wish to exercise your rights under this policy, please refer to the contact details on our website or speak to us in-store. We value your privacy and are committed to maintaining your trust and confidence in Barkingside Flowers.
